If you are going to make a content strategy, then there are a few things that you need to understand. One of them is to make sure you have a firm grip about who your audience is. Because if you learn to make a blog or how to create a Wikipedia page, it will help you with content creation immensely. The second thing you need is customer personas. As they can help you understand who your target audience is. In result, it will help you create content that takes off and gives you a better understanding of what to create. Did you find this useful?